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Our Clients
Case Studies
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Abondance delivers strategic Internet consulting on research methodologies and technologies used on the Internet. Among their clients are France Telecom, AOL and Yahoo.The problem faced by the company was that it knew the types of queries that people were making through search engines on the Internet but they had no knowledge of the personal profiles of those people, nor of their level of satisfaction with the responses they were getting from their searches.The company solved the problem by conducting a survey of 1,000 typical Internet users. The results obtained enabled the company to link user profiles with Internet usage and to supply this information to their clients.
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| Club Internet is the French division of the T-Online Group that provides Internet access to millions of people throughout Europe.The company wanted to assess the size of the market place for one of their Paris based distributors.They chose SimplySwift to assess the size of the market and identify the needs of the individuals within it. The company found that the cost of obtaining this information was lower than it would have been by other means. The company was also impressed with the high quality of the information, as it enabled them to identify easily the most likely prospective customers. |
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| Auchan is one of the best-known supermarket chains. They wanted to test alternative packaging designs before committing to production.The company was faced with two practical difficulties. The survey had to be completed within two weeks, for marketing reasons, and because it was summer, there was a problem reaching the members of their panel.Auchan chose surveySwift because of the ease and speed with which they could create the questionnaire, incorporating multimedia elements that displayed the alternative packaging designs alongside the questions. It also proved easier to contact customers by e-mail than by telephone during the summer holiday period. |
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| Hi-Media is a major marketing agency, quoted on the Paris Stock Exchange. The company wanted to conduct a survey to analyse the perception of e-mail marketing among marketing professionals and Internet users.Two important requirements were the facility to be able to view the responses to the survey in real-time, and for multiple users within the company to be able to view these results simultaneously.The company chose surveySwift not only because it provided the facility to view responses in real time but also because the users could each perform their own analysis of the data. |
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| GfK Marketing Services is a division of the GfK Group, an internationally renowned, market research organisation with offices worldwide.The company wanted to conduct a survey of PDA users (Personal Digital Assistants) to identify trends in specification.GfK chose surveySwift to conduct the survey. The survey was successful and the company has declared that it will use surveySwift for future on-line market research operations. |
| A medical laboratory (identity confidential) |
| A medical laboratory decided to create its own access panel of doctors. They wanted to use this panel to obtain information on a regular basis, to work in a collaborative way with these doctors, and to improve the focus of their products and services on the needs of the doctors.The laboratory chose surveySwift to build and manage their panels and to conduct surveys. They said it was the only product on the market that met all their requirements, in terms of functionality, market research methodology, ease of use, scalability and panel management. |
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