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About Us
Tony Lord - Director
Tony’s
background in electronics and information systems gives him the skills and
experience to assist Survey Innovation’s customers with setting up
their surveys and then analysing the results. An experienced trainer, Tony
is a qualified professional Chartered Engineer and a member of the Chartered
Management Institute, with over ten years experience as a business consultant,
including time spent working in Russia.
One of Tony’s skills
is in the area of project management. It is well known that many projects
run late
or fail to meet the original business objectives.
Often the underlying causes lie in the attitudes of the people who are engaged
in defining and implementing projects. The key to successful project management
lies in determining and resolving counter productive factors and forces.
Similar considerations apply to managing the wider aspects of customer
and supplier relationships. The use of surveys and questionnaires is
invaluable
in understanding these aspects and informing business decisions.
Recent projects
include:
- Setting up complex panel based email surveys for an Internet portal company
in the medical sector. Frequent surveys are being constructed and run with
the client expressing delight at the quality of service and the responses.
Advice and discussions are undertaken concerning the use of incentives
to encourage responses.
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Assisting an experienced survey operator with the construction of an email
based survey to support an existing mail based survey. The survey was adjusted
to suit the new medium and then tested before being made ready for use.
- Deriving and conducting
a survey to provide data for a membership organisation’s register
of skills. This replaces previous internal attempts using either paper
or emailed spreadsheets that generally gained low responses. The work included
preparation of special reports to allow the client to analyse the data
for a specific application.
In his leisure time, Tony
is a regular dinghy sailor at his local club and enjoys the challenge of a game
of bridge.
Tony’s years of experience
in the management, analysis and use of information, coupled with his training
experience make him a valuable member
of the Survey
Innovation team.
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